What do you do when you want to find a local restaurant, hairdresser, accountant, event or product supplier? You Google it of course; and so do your customers.
Whichever businesses come up in their search results get their attention - and their custom. In today’s world, if you’re not online, you’re completely invisible and you are missing out on income – big time. Websites show your customers what you do, what you have on offer and what they can buy from you; they generate trust and credibility as well as build your email list and provide you with global exposure.
Video is by far the highest lead generating and customer converting way of growing your business in 2017-18.
Strategically creating videos of your products, services, events, establishment – and yourself – are by far the best ways to allow potential customers to experience your business, create immediate trust and rapport; and ultimately convince them to take action and buy from you. You can use video to educate your market about what you have on offer, to demonstrate your expertise and credibility, give them an insight into the experience and results they can expect from you, to entertain them, inspire them, persuade them and share you with their connections too.
Failing to plan is planning to fail. But so many small businesses are so trapped in the every day running of their operations that they never find the opportunity to improve it, grow it and set in place clear strategies to enable it to be easier to run.
This is not about writing a redundant business plan. IN this workshop you will learn how make a simple strategic business development plan, re-package what you already do and come up with solutions to multiply your income without having to do more work. |