FREE WORKSHOP
FREE DERBY WORKSHOP
Tourism Product Packaging & Bundling Workshop
Derby 27th April 2022
2.30pm-4.30pm
Shire of Derby West Kimberley
Council Meeting Room
​Click here to register​
A 2 hour tourism product packaging workshop in Derby to explain the mechanisms involved in product packaging and the outline benefits to all parties. The workshop will provide an introduction to the concept of packaging tour products, explain how the package would be sold through the distribution system and discuss how it would be priced and administered.  
Presented by KSBS Manager Neil McGilp, who is a 40 year veteran of the tourism industry, who would be happy to provide further business assistance to local tourism businesses.  
For further queries and information email Neil on manager@ksbs.com.au
The workshop content includes:

• Understanding needs and benefits of packaging tourism products
• Goals of packaging
• What you are looking to achieve through packaging
• Packaging options
• Meeting customer needs
• Strength through partnering
• Tools and pricing
• Matching the products to the target markets
• Adding value rather than discounting
• Promotion and distribution.

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